1. How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief?
In my magazine and contents page I intend to use four areas of the media theoretical framework to communicate meaning. The media language in my magazine I have used is , long shots and mid shots , this is because my magazine is a women's fashion magazine , therefore need to do long shots to show the model in her full outfit. The mise en scene of one of my magazine front covers is in the street with buildings in the background , this meets the requirements of my chosen brief because it looks like a professional picture of how fashion magazines would look , especially that the model Faith Everett I am using is dressed summery and posey. Whereas , the mise en scene of my other fashion magazine front cover , is my model stood facing the camera against a plain white wall, therefore the mise en scene of my two magazine front covers are different and showing off different fashion styles. The colours of both my magazines are quite bright especially my magazine front cover which is outside and my model is wearing a floral playsuit , as I want to portray the fashion my models are wearing as trendy and eye-catching. I intend to use a serif font in my magazine front cover , including the colours of blue,red and black. The font size is bold and with including serif fonts it makes my magazine look more professional and classy.
The media representations I have used in my magazine front covers and content pages is the media theory of Bell Hooks. This is because I want to portray the women I am using as models as powerful and independent, which is why I have good my models stood upright and often looking away from the camera. I am also representing my models in the way I am , due to me wanting to end sexism and oppression in contemporary society. The media representations I am also trying to portray within my magazines and contents page is that women's bodies shouldn't be represented as objects, therefore to put an end to patriarchal culture and show that women don't need a man to live.
The media industries , I will use is the Bauer logo , and I will be positioning that on both front covers and also using that on my website , to show that, that will be the institution I will be using. Bauer is also a large conglomerate, which means it is a good institution to use for my magazine, as my magazine is likely to be promoted on their website, encouraging institutional synergy. Therefore, more people will be visiting my web page and reading my magazine.
The media audiences I am using in my fashion magazine is girls around the age of 16+ , this is because the target audience of my fashion magazine is females around the age of 16-25. In my magazine I also want to appear to the demographics within the A and B category . Therefore, I have included a range and clothes that are aspirational and not your everyday clothing, however , still designed so they feel stylish and can keep up with the latest trends.
Product 2
In my website , I will also intend to use four areas of medial theoretical framework to communicate meaning. The media language in my website I have used is, mainly mid shots and close up shots. This is because in my website I wanted to portray the natural beauty of my models and you can also still see the clothing my models are wearing. The mise en scene of my website is in the studio against a white background or outside with my model standing against a brick wall. The colours I have included in my website are blue, black and red, along with a white background. I have used these colours in my website, as they are also the main colours I have used in my magazine front cover. In my website the font I have used is serif, as this will make my website look more professional , like Vogue.
The media representations I have used in my website is the media theory of Bell Hooks. This is because I want to portray the models I am using as powerful and strong. Therefore, I will have my models posing independently to show that they don't need a man to control them. Another media representation I am trying to portray within my website is Butlers theory of gender performativity, this theory says gender is created in how we perform our gender roles, therefore if I portray my models to be independent and camera shots such as looking away from the camera, this will eventually make people and my audience change stereotypical gender roles, by the way they are acting.
The media industries, I will use is the Bauer log, which I will be located in the " contact us " bar. From this you can access information about the Bauer company and where about's the company is located. This is a good media industry to use to promote my website, this is because Bauer is a conglomerate and is a well-known company.
The media audiences I am using in my website is girls around the age of 16+ , this is because these ages will fit the age range of my target audience. In my website I also want to appear to the demographic of A and B categories, also within my website I want to portray different ethnicities , therefore I have included both black and white models. I have decided to do this because I want to show that whatever ethnicity or social class, you can still be fashionable and stylish .
2. How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production?
I intend to link my media products to demonstrate my knowledge of the digital convergence nature of my media production , by having my website placed somewhere on my magazine front cover, this will be placed near the barcode and the price, so my readers will notice I also have a website for my magazine. In my website I will include past editions from the magazines I have created, this means that my audiences can read and access more than one of my magazines when visiting my website. I will also use convergence within my media production, when I have linked articles together, therefore I will include the same of similar articles on my published magazine and website. In my media production to show digital convergence on my website, I will include a tool bar at the top right of my website, where I will include social media links, such as Instagram, Twitter and Google. By including these links to social media on my website, it will get my media products more well known and people will be able to access my magazine and information on all different media platforms, whatever way they would rather view my work, they have a choice. This will hopefully attract more of my target audience, as they can read my magazine in many ways , for example on Instagram or in paper copy.
