Website

https://ellehall20.wixsite.com/mysite




https://drive.google.com/open?id=1wNXF_lIbRajFzuwruAAjd25kVf9PahoQ

Contents Page

Contents Page

Front Covers

Front Covers

Statement Of Intent

1. How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief?

In my magazine and contents page I intend to use four areas of the media theoretical framework to communicate meaning. The media language in my magazine I have used is , long shots and mid shots , this is because my magazine is a women's fashion magazine , therefore need to do long shots to show the model in her full outfit. The mise en scene of one of my magazine front covers is in the street with buildings in the background , this meets the requirements of my chosen brief because it looks like a professional picture of how fashion magazines would look , especially that the model Faith Everett I am using is dressed summery and posey. Whereas , the mise en scene of my other fashion magazine front cover , is my model stood facing the camera against a plain white wall, therefore the mise en scene of my two magazine front covers are different and showing off different fashion styles. The colours of both my magazines are quite bright especially my magazine front cover which is outside and my model is wearing a floral playsuit , as I want to portray the fashion my models are wearing as trendy and eye-catching. I intend to use a serif font in my magazine front cover , including the colours of blue,red and black. The font size is bold and with including serif fonts it makes my magazine look more professional and classy.

The media representations I have used in my magazine front covers and content pages is the media theory of Bell Hooks. This is because I want to portray the women I am using as models as powerful and independent, which is why I have good my models stood upright and often looking away from the camera. I am also representing my models in the way I am , due to me wanting to end sexism and oppression in contemporary society. The media representations I am also trying to portray within my magazines and contents page is that women's bodies shouldn't be represented as objects, therefore to put an end to patriarchal culture and show that women don't need a man to live.

The media industries , I will use is the Bauer logo , and I will be positioning that on both front covers and also using that on my website , to show that,  that will be the institution I will be using. Bauer is also a large conglomerate, which means it is a good institution to use for my magazine, as my magazine is likely to be promoted on their website, encouraging institutional synergy. Therefore, more people will be visiting my web page and reading my magazine.

The media audiences I am using in my fashion magazine is girls around the age of 16+ , this is because the target audience of my fashion magazine is females around the age of 16-25. In my magazine I also want to appear to the demographics within the A and B category . Therefore, I have included a range and clothes that are aspirational and not your everyday clothing, however , still designed so they feel stylish and can keep up with the latest trends.


Product 2

In my website , I will also intend to use four areas of medial theoretical framework to communicate meaning. The media language in my website I have used is, mainly mid shots and close up shots. This is because in my website I wanted to portray the natural beauty of my models and you can also still see the clothing my models are wearing. The mise en scene of my website is in the studio against a white background or outside with my model standing against a brick wall. The colours I have included in my website are blue, black and red, along with a white background. I have used these colours in my website, as they are also the main colours I have used in my magazine front cover. In my website the font I have used is serif, as this will make my website look more professional , like Vogue.

The media representations I have used in my website is the media theory of Bell Hooks. This is because I want to portray the models I am using as powerful and strong. Therefore, I will have my models posing independently to show that they don't need a man to control them. Another media representation I am trying to portray within my website is Butlers theory of gender performativity, this theory says gender is created in how we perform our gender roles, therefore if I portray my models to be independent and camera shots such as looking away from the camera, this will eventually make people and my audience change stereotypical gender roles, by the way they are acting.

The media industries, I will use is the Bauer log, which I will be located in the " contact us " bar. From this you can access information about the Bauer company and where about's the company is located. This is a good media industry to use to promote my website, this is because Bauer is a conglomerate and is a well-known company.

The media audiences I am using in my website is girls around the age of 16+ , this is because these ages will fit the age range of my target audience. In my website I also want to appear to the demographic of A and B categories, also within my website I want to portray different ethnicities , therefore I have included both black and white models. I have decided to do this because I want to show that whatever ethnicity or social class, you can still be fashionable and stylish .


2. How do you intend to link your media products to demonstrate your knowledge and     understanding of
the digitally convergent nature of your media production?

I intend to link my media products to demonstrate my knowledge of the digital convergence nature of my media production , by having my website placed somewhere on my magazine front cover, this will be placed near the barcode and the price, so my readers will notice I also have a website for my magazine. In my website  I will include past editions from the magazines I have created, this means that my audiences can read and access more than one of my magazines when visiting my website. I will also use convergence within my media production, when I have linked articles together, therefore I will include the same of similar articles on my published magazine and website. In my media production to show digital convergence on my website, I will include a tool bar at the top right of my website, where I will include social media links, such as Instagram, Twitter and Google. By including these links to social media on my website, it will get my media products more well known and people will be able to access my magazine and information on all different media platforms, whatever way they would rather view my work, they have a choice. This will hopefully attract more of my target audience, as they can read my magazine in many ways , for example on Instagram or in paper copy.

Schedule

NEA - Planning - Schedule

Plenary:

• Why do you think it's important to produce a schedule of activities when working on a production? - This is important as it means I can keep on track and get everything done I need to.
• Name an activity you're likely to struggle with? - An activity I am likely to struggle with is the actual photography , as this is the most important for my magazine , and I want to make sure the image I use is good.
• What are you going to do in order to achieve these difficult activities? - In order to achieve this I will make sure I take multiple shots , therefore I can decide which one is the best to use for my magazine.

Casting

NEA - Planning - Casting

Introduction:  The purpose of this task is to identify the actors/models that you're going to use in my products.

Name of model: Faith Everett. Faith was suitable for the front cover of my magazine because she has a natural look which is what I was trying to portray and she has also done modelling in the past, which makes her ideal for my front cover as she is experienced in the modelling industry. 

Name of model: Maddie England. Maddie was also a suitable girl to feature in my contents page as she is fashionable and up to date with the latest trends , therefore was suitable to include her in my fashion magazine.

Name of model: Roxana Rosu. Roxana was a suitable model for my fashion magazine because she has over 50,000 followers on Instagram , this will give my fashion magazine more selling point because active young audiences will be able to link the popularity of Roxana with the quality of our magazine.

Name of model: Rosie Bragg. I chose to include Rosie to feature in my fashion magazine as she also has a lot of social media followers, which will be good to grab my target audiences attention , as she will be able to promote my magazine. Rosie also is very posey and knows how to work the camera.



Name of model: Kyia Peters. Kyia is a suitable girl to feature in my fashion magazine , this is because she has previously been involved in modelling shoots and she is also very trendy and fashionable.



Name of model: Christine Shaw. Christine is a suitable model because I wanted to use different people of ethnicity and represent all ethnic groups , this will show that my magazine will represent people of all backgrounds.

Content page sketch/draft

NEA - Sketching and product profile

Learning Objectives:

• K: the importance of sketches and planning in the decision making process of creating a magazine.
• U: how to use sketches to influence your stylistic decisions.
• BAT: undertake a creative task in which you start the decision making process in terms of style of your magazine.

Introduction: In this task I will be creating a draft of the layout and features in my contents page , by doing this and creating more than one draft I will be able to come to a conclusion what draft looks best to include in my magazine.

   This draft is for my magazine contents page. This is a rough sketch , as it gives me an idea how I would like to layout my contents page. I showed this draft to a couple of people in my class and asked me to give me honest feedback.This really helped as they said I didn't include much content and information and it was mainly a main image taking up all the space. The main feedback I am going to take from this is to use more content and make the image smaller.


 This is my second draft for my magazine contents page. Personally , I prefer this draft as I took on my feedback from my peers and included a smaller main image but more content and information around the sides. In my opinion this is the draft I will be using , as I feel myself it looks the most like a content page of a fashion magazine.

Conclusion: From this task and drawing the sketches of the content page it has helped me get a better idea of what I would like to include on my contents page and the layout I would like it to be.

Product Style Profile

NEA - Sketching and product profile

Learning Objectives:

• K: the importance of sketches and planning in the decision making process of creating a magazine.
• U: how to use sketches to influence your stylistic decisions.
• BAT: undertake a creative task in which you start the decision making process in terms of style of your magazine.

Introduction: In this task I am going to be designing layouts of my magazine , I will create at least two and get peoples opinion on them. By doing this I will be able to pick the best layout and pictures for my magazine. 

The draft above is for my magazine front cover.This is a rough sketch , so I can get an idea how I want to layout my magazine and where I want certain things placed on the page. I showed this draft to 3 people in my class and the feedback they gave me was very positive. However, They said from my draft the cover looked very crowded and busy , as down the side I had 3 pictures and a text following every picture. The main point I am going to take from this is to use less pictures and concentrate on one main image only.




The picture above is my second draft , here I have included better ideas of what I would like to include and some of the headlines and features I want to say. By doing this second draft it has given me a much better idea on how I am going to layout my magazine cover and the type of things I want to be saying in my headlines.

Conclusion: 

• How useful did you find this step in terms of deciding what style you're going to be pursuing?  - I found this task very useful as by creating drafts it gave me ideas and means I had better knowledge of how to design a magazine , so when it comes to creating it I know roughly what I'm doing.
• How useful was peer feedback to improve your work? - Peer feedback was very useful in improving my work , this is because they gave their honest opinions of what they thought about my draft which helped me improve my layout , this way my target audience will prefer the way my magazine is laid out and read it.

Website Profiling

Website Profiling 


Introduction: The following survey are questions linked to how my audience like a website laid out and the colours and text to image ratio. Once collecting these results it would mean I would have a better understanding of what to include and how to layout my website page.

Click here: https://www.surveymonkey.co.uk/r/MLH2RTZ 

Moodboard

Introduction: In this post I will be creating a mood board of all aspiring images of what I would like to include in my own magazine , his post will give me a better idea of what fashion and looks to include.

NEA - Mood Boards

Learning Objectives:

• K: the advantages and disadvantages of using a mood board to inspire content of new media product.
• U: how different types of images and fonts can affect the way audiences consume media texts.
• BAT: produce a mood board that illustrates your initial ideas for your media product.
• CO: Use media terminology throughout. 

Conclusion: From this task I have gathered better ideas and images of the type of style images I would like to include, and feel these are the best type of images for my style of magazine and target audience.


Questions: 

• How did they helped you define content for your products? - The images helped me define content for my products because I would like to include high end fashion , with black and white pictures like Vogue. I"ll be mainly using close ups and mid shots images. 
• What will be your overall colour scheme of your productions? - My overall colour scheme will be black and white , as I want the cover to be classy and simple looks.
• What kind of images/shots would you use in your productions? - The kind of images and shots I will be using in my magazine is close up and mids shots , therefore my audience can see the detail within the pictures.
• What kind of fonts would you use in your productions? - The fonts that I will be including are serif and swirly handwriting style.
• What kind of mise-en-scene would you use in your productions? - The mise - en - scence I would use in my productions is natural but glam makeup , so it looks professional and not too heavy. Also , the clothing worn will be simple and minimalistic , so the audience can focus on the main piece of clothing I'm advertising.
• What kind of intertextuality would you use in your productions? - I would link my front cover to the film " Sex in the City " this is because in this film women go shopping all the time and would be able to relate to the film.
• Which media theory(ies) are you likely to use in your productions? - The media theory I am likely to link to in my production is Bell Hooks , this is because they use the intertexuality to empower women and the images used to show them as strong.

Audience profiling

Introduction: In this post I will be learning about my audience , I will do this by creating a survey to find out what features they like in a magazine.

Audience Profiling

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

Click here:

https://www.surveymonkey.co.uk/r/7CYDY8Y  

Magazine Findings:

 

• What did you find useful about the information collated?  - I have found the information in my findings useful as it has given me a better idea of what people prefer on magazines , therefore I can now include them ideas and features in my own.
• How are you going to use the information collated to establish/define a target audience for your product? - I will use this information as I have seen what ages most people are therefore can base my target audience around this age and include the fashion and features they like in magazines.
• What does your audience expect to see in the product you're going to create? - My audience expect to see a black and white front cover with high end fashion.
• How are you going to use the information collated to come up with designs and house-styles for your product? - According to results in question 4 I should include more mid shots on my front cover and also , according to question 9 I should include more black and white pictures , as this is what my target audience prefer.

Define your audience: My target audience is white females ages 16-25 who are of a middle class and prefer shopping in high end shops. 

Conclusion: Overall , at the end of this post I have gathered information and found a better idea of what my target audience prefer , which helps me to know what to include when creating my magazine.

post 7 - different media producers

Post 7 - Producers/Directors Research:

Research 2 different Media Producers/Directors/Photographers (depending on your chosen media brief) and watch some of the products they have made. 

THINGS TO THINK ABOUT:

·       What similarities and differences can you see? 

·       What elements of media language are you noticing? 

·       Do they have a particular style? 

·       Do they only work on particular genres of media?

Introduction: In this post  I will be looking at and studying tow famous photographers and see the type of photography they do , as this will help me create and get ideas for my own images I use for my magazine.

Research two different photographers: 

BRUCE WEBER

MARIO TESTINO

Guy Bourdin

 Conclusion: From this research I have learnt that many photos from these famous photographers are natural as they are dressed basic and just staring in the camera or looking away. I have also included a fashion photographer which uses colour because in my magazine I will be using colour , but also shots like Mario Testino does.

post 6 - Institution research

Post 6 – Institution research:

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service?

What is the ethos/mission statement/values of the company? How does this reflect on the company’s work? How can you incorporate these values/ethos/mission statement into your idea?

Introduction: In task 6 I am going to research the famous Bauer magazine , as that is who I am going to use to promote my magazine.

Bauer

What type of media products do they produce? (print, audio visual, audio, online).

Bauer also produce radio , digital and tv products , as well as magazines.

What type of company is it? (independent? Does it have a parent company? Is it a          subsidiary company? Is  it an international company?

The type of company Bauer is is an international company therefore its worldwide and there products are seen and used all around the world.

 Is it a cross media company? Is it a commercial company or a public service?

Bauer is a cross media company and commercial , this is because it isn't a public website as any one can access the website and look at the information.

What is the ethos/mission statement/values of the company? How does this reflect on the company’s                        work? 
Bauers mission and aim is to connect audiences with excellent content through our broad multi touch point brand platforms. 

“Winning Together Through Passion, Innovation and Speed”

How can you incorporate these values/ethos/mission statement into your idea?
 I can cooperate these ideas and values of wanting to be a passionate company and connect to my target audience with the range of fashion ideas and information they will be receiving from my magazine.

Conclusion: From task 6 I have learnt how a famous media product " Bauer" present their work and their aims towards their audience. This will help me with creating my magazine. 





This is on the closers website, to show that they use Bauer to promote their magazines.






This picture above is a screenshot from the Bauer website, which shows what magazines use Bauer such as Closer , Heat and Bike. In my magazine I will link to other pages like Bauer does , to show my audience the range of variety within my magazine.

Post 5 - make the text appealing to an intended audience

Post 5 – How is media theory used in 2 media products and how these make the text appealing to an intended audience?


Introduction: In task 5 I will be learning about how magazine covers are presented and how models pose to get a message across and how there is always a reason behind the pictures.




           Male Gaze - women are objectified in the media for the viewing pleasure of hetrosexual men. This is done by the mise en scene of what she's wearing as her boobs are out in a short dress and she's staring into the camera in a sexy way. Also, the text around the image is in Spanish and sounds sexual as its saying about the passion in the bedroom and being naked. This image would make it interesting to an intended audience because men would like how the women is dressed and the way she looks.






     Feminist Theory – Bell Hooks

In this front cover of the magazine the model is wearing a grey suit this could be linked to the media theory of ending partriachy as she is dressed like a man and men wont see this look as sexy as if she was in a short dress.



Conclusion: From this post I have learnt that there is reasons behind pictures used on vogue magazines and messages behind why they have used that particular image. For example , the women wearing a suit to show she is powerful and men can't control her. This gives me a way to promote Bell Hooks idea and radical feminism by portraying the women I use as feminine and using a radical feminist approach according to Van Zoonen of a text on my front cover saying " who run the world girls".

post 4 - How combinations of media language elements are used to create meaning

Post 4 – How combinations of media language elements are used to create meaning and construct representations that address and appeal to an intended audience? 



Introduction: How combinations of media language elements are used to create meaning and construct representations that address and appeal to an intended audience.

The layout of this Elle magazine front cover is neat and professional with a main image and small texts around Rita Ora. The layout is based on one single image surrounded by non - invasive cover line , which means it don't look messy and you can focus on the main image. The typography of the masthead of the magazine is bold , which connotes the title of the magazine , however the little subtitles , the font is swirly  in words like " love". The fact that " summer fashion" is in white could suggest new and innocence." Summer fashion" is written in italics and in white which could suggest love is pure. The masthead is pink , which matches in with Rita's skirt and the colour pink is feminine and girly. The coverlines on the front of the magazine are all linking to Rita being in love , for example, " Im in love for the first time" , this could suggest why the main image of Rita she isn't wearing a top and showing off her big cherub tattoo. Furthermore, in the headline " silver sandals" the word silver is in bold and not sandals , which could suggest that silver is more classy and seems expensive , also it could suggest the colour silver is coming into trend this summer.There is only one main image which draws attention to Rita Ora and she is glaring into the camera in a sexy way. 

The layout of this Vogue magazine is similar to the Elle magazine , in the fact that it is professional , with a main image of a well known celebrity , Selena Gomez. The layout of this magazine is also based on one single image surrounded by non - invasive coverlines , which means it looks professional. The typography of the title of the magazine if a bold red colour , which connotes the summer as its bright and the background is leaves which links to the summer and tropical. Also , Selena is posing in a floral pink outfit , which could give the target audience fashion advice and tips , and the cover line says " Selena gets real" which shows she's trying to express herself. There is only one main image in the centre of the magazine of Selena posing and her arm above her head looking straight into the camera in a sexy way. 





Conclusion: In task 4 I learnt ways in which magazines are set out and how celebrities pose in magazines and subtitles based around the magazine.

Task 3 - intertexuality

Post 3 – How and why is intertextuality employed in 2 media products and what effect does this have in their intended audience?

Introduction: In this post I am going to be learning about how and why intertextuality is employed and the affects it has on the audiences.



This is an example of intertextuality , this is because in the Vogue cover they are linking it to a story/book. Vogue has been inspired for this magazine as the gorilla in the book is carrying the woman and saving her, this suggests vogue have recreated this with a muscly black man to show they can protect and look after the stereotypical white women. Vogue has used to black man, which is presenting the gorilla in the cover, also the gorilla has his mouth open as if he is angry or screaming , vogue has represented this as the black man has his mouth open in the shot as well. As in the cover of the book " destroy this mad brute " the girl is being carried like a princess who is acting as a "damsel in distress" figure. Whereas in the Vogue shot she is smiling and happy with the man near her holding her waist , which could suggest she feels safe and secure around the black man. Intertextuality has been used here as LeBron is rein acting the gorilla , however its been slightly changed to suit the purpose and layout of Vogue. They have also used intertextuality as they have changed the gorilla from holding a bloody bat in the book cover to a basketball in the Vogue cover to suit LeBrons career.

The effect this has on their intended audiences is that audiences may have a negotiated or rejected reading , mainly rejected this is because , it could be seen a racist towards black people as they are portraying the black man as a gorilla. This could also been seen as sexiest as the man is seen to be protecting the women which could show her as weak and the victim.





This is another example of intertextuality as Liam Gallagher is doing a similar pose as the famous David Beckham. The way he is staring into the camera and its a close up shows the intertextuality of the front cover.
The effect this has on their intended audiences is that it has a negotiated reading , as people may have an opinion or argue the views of the two front covers. Women will be more interested in David Beckham , people may read this and reject this due to the front cover of Liam Gallagher and people may not find him as attractive.

Conclusion: In this task of intertextuality I have learnt how magazines copy and use similar covers for an effect , and to show intertextuality.

Task 2

Post 2 – Genre research: How are genre conventions used in 2 media products?



Introduction: In the task I am going to be looking at genre conventions used in two types of media products. I hope to use works such as body language and mise en scene.












Conclusion: From this task I have learnt that different genres have different conventions. I have also learnt that different styles and target audiences magazines use very different pictures and layout their magazines very differently.