Task 3 - intertexuality

Post 3 – How and why is intertextuality employed in 2 media products and what effect does this have in their intended audience?

Introduction: In this post I am going to be learning about how and why intertextuality is employed and the affects it has on the audiences.



This is an example of intertextuality , this is because in the Vogue cover they are linking it to a story/book. Vogue has been inspired for this magazine as the gorilla in the book is carrying the woman and saving her, this suggests vogue have recreated this with a muscly black man to show they can protect and look after the stereotypical white women. Vogue has used to black man, which is presenting the gorilla in the cover, also the gorilla has his mouth open as if he is angry or screaming , vogue has represented this as the black man has his mouth open in the shot as well. As in the cover of the book " destroy this mad brute " the girl is being carried like a princess who is acting as a "damsel in distress" figure. Whereas in the Vogue shot she is smiling and happy with the man near her holding her waist , which could suggest she feels safe and secure around the black man. Intertextuality has been used here as LeBron is rein acting the gorilla , however its been slightly changed to suit the purpose and layout of Vogue. They have also used intertextuality as they have changed the gorilla from holding a bloody bat in the book cover to a basketball in the Vogue cover to suit LeBrons career.

The effect this has on their intended audiences is that audiences may have a negotiated or rejected reading , mainly rejected this is because , it could be seen a racist towards black people as they are portraying the black man as a gorilla. This could also been seen as sexiest as the man is seen to be protecting the women which could show her as weak and the victim.





This is another example of intertextuality as Liam Gallagher is doing a similar pose as the famous David Beckham. The way he is staring into the camera and its a close up shows the intertextuality of the front cover.
The effect this has on their intended audiences is that it has a negotiated reading , as people may have an opinion or argue the views of the two front covers. Women will be more interested in David Beckham , people may read this and reject this due to the front cover of Liam Gallagher and people may not find him as attractive.

Conclusion: In this task of intertextuality I have learnt how magazines copy and use similar covers for an effect , and to show intertextuality.