task 1 - Magazine Brief

Learning Objectives:

• K: What the minimum requirements for the preparatory tasks.
• U: The relevance of each of these tasks.
• BAT: Undertake preparatory work as prescribed below.
• CO: Use media terminology throughout verbal and written communication.

Introduction: In this task I am going to be researching the history of magazines and when they were first published.

Magazine brief:

1. When and what was the first magazine ever created? - The earliest example of magazines was Erbauliche Monaths Unterredungen, a literary and philosophy magazine , which was launched in 1663 in Germany.The Gentleman's Magazine, first published in 1731, in London was the first general - interest magazine.
2. When and what was the first fashion magazine published? - published on November 2, 1867. The issues discussed in the first issue of Harper's Bazar are not different from concerns of twenty-first century women.
3. When and what was the first fashion magazine to go online? - was called Hilary Magazine ,published by a 15 year old Hilary Rowland about body image.
4. When and what was the first fashion magazine to publish a front page using a model from an ethnic minority? -  African - American model Beverly Johnson , reflects on becoming the first black cover model of American Vogue in 1974.
5. 
   When and what was the first fashion magazine aimed at men published - The first American magazines were published in 1741. Created to be " all things to all men", esquire covered fashion , music and culture.
6. When and what was the first fashion magazine aimed at women to feature a man in the front cover? - The first "female" magazine appeared in 1963 in London, featuring a man on the front cover.

Conclusion: In this task it has helped me get some background information on the history of magazines and how long they have been around for and being created. It has also helped me see the changes in the years with the production of magazines and how the front covers have changed.

Location Infomation

Introduction: The purpose of this task is to assess and identify the locations I am going to use for my photos and videos.




 Address: Harris Academy Chafford Hundred , Mayflower Road , RM16 6SA
 This location is suitable because it is a place where I can gather all my photos for my magazine and get the professional look. It means I am also creating and taking my pictures in my school in my media classroom , which is beneficial as I can take the best photos with the camera against the white background. This location is also suitable as it has all the equipment needed for my photoshoot.  However, the risks and hazards this location has is that the white screen could fall down when I am taking my pictures. Also, the lights  am using can get very hot and the room may become over crowded , which could lead to people tripping.




Address: Shoreditch, London N1 6BY 
This location is suitable because it is different from the usual background of photoshoots. Also , the fact that both of your front covers needed to be different , I didn't want to just change my models clothes, therefore I thought I would be even more creative and use a street background. However, a risk the location could've had is that it could get crowded, leading ,me to take pictures with people in the background. Also, the photos were being taken on a side road, so another risk could've been cars entering and emerging.

 Another location I used to take photos was my bedroom , I used this location when creating pictures for my contents page. For example I used my bed when laying out my prom dress. A hazard however, could be lighting or tripping.

















                                                                               

 The last location I used was my garden , this is because one of my front covers was about spring and summer outfits, therefore taking pictures in my garden meant I could pose in summer outfits. However, a problem with this location is the weather as it could rain , which would ruin my pictures.

History in fashion magazines

Does the fashion industry still need Vogue in the age of social media?

Thus, the glossy magazine doesn’t have the power it once did. While Vogue transports the reader to a fantasy world of high fashion – in much the same way watching a film offers an escape from the everyday – and is still seen by many as the bastion of high-end style, the magazine’s influence has nevertheless been diluted.

The evolution of technology and social media has allowed all consumers to have a voice

History 

The first issue of Vogue saw the light in 1892 in America. In 1909 the magazine was acquired by Conde Naste Publishers. The magazine's volume became thicker and its main focus was turned on women. ... Another important period in American Vogue history began in 1988, when Anna Wintour became its Chief Editor.

Preparatory tasks

1 (a) Research 

In preparation for the production task, learners should carry out research into professionally produced media products that are similar in genre, style and form to the media products proposed in their chosen production brief. 

Learners should deconstruct, analyse and make notes on these professionally produced media products so that they can further develop knowledge and understanding of their chosen media form’s distinctive media language, for example: 

• how genre conventions are employed 
• how and why intertextuality is employed 
• how combinations of media language elements are used to create meaning and construct representations that address an intended audience. 




Learners should be prepared to analyse the distinctive media language elements appropriate to the brief chosen, listed below: 

Moving image (television/music video) as part of a cross-media brief: 
• camerawork 
• editing 
• soundtrack 
• mise en scène. 

Radio as part of a cross-media brief: 
• use of music 
• use of voice 
• use of sound effects.

Magazines as part of a cross-media brief: 
• layout 
• typography 
• use of language 
• use of images. 

Online media as part of a cross-media brief: 
• layout 
• navigation 
• use of language 
• use of images/text/audio/video.



1 (b) Planning 

Learners should produce planning materials for their individual NEA cross-media production which outline the intentions of their final production. 

Candidates are encouraged to explore appropriate ways of producing relevant planning materials based upon their own strengths and resources. 

The following list of planning materials is purely indicative: 
• draft script 
• storyboard 
• location report(s) 
• notes on casting and mise-en-scène considerations 
• mock-up of a print advert layout or mock-up of a webpage 
• rough cuts/drafts 
• audience research and feedback.


Evidence

https://issuu.com/search?q=mojo

The Brief NEA

CLICK HERE FOR BREIF - 



LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start writing the statement of intent.
• CO: Use media terminology (all four areas of the theoretical framework) in your written and verbal communication.

The brief i have decided to choose is Brief 3 - magazines and online. I have chosen this brief in particular because it is based around fashion , which will interest me when making the magazine. The skills I already have that can help produce my chosen media texts , is that I have experience with making and designing magazines, also the fact that its based around fashion , I will have more knowledge based around this. The skills I tend to develop whilst working on my media text is to learn more about the content pages and what to include when making a retail magazine. 

Ideas linked to my brief: 

• Take my own pictures of fashion
• articles about fashion and inspiration 
• editing pictures included to make my magazine unique
• original title and logo
• target celebrities 
• models
• free ticket to London Fashion Show
• voucher for discount for an online expensive store