Audience profiling

Introduction: In this post I will be learning about my audience , I will do this by creating a survey to find out what features they like in a magazine.

Audience Profiling

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

Click here:

https://www.surveymonkey.co.uk/r/7CYDY8Y  

Magazine Findings:

 

• What did you find useful about the information collated?  - I have found the information in my findings useful as it has given me a better idea of what people prefer on magazines , therefore I can now include them ideas and features in my own.
• How are you going to use the information collated to establish/define a target audience for your product? - I will use this information as I have seen what ages most people are therefore can base my target audience around this age and include the fashion and features they like in magazines.
• What does your audience expect to see in the product you're going to create? - My audience expect to see a black and white front cover with high end fashion.
• How are you going to use the information collated to come up with designs and house-styles for your product? - According to results in question 4 I should include more mid shots on my front cover and also , according to question 9 I should include more black and white pictures , as this is what my target audience prefer.

Define your audience: My target audience is white females ages 16-25 who are of a middle class and prefer shopping in high end shops. 

Conclusion: Overall , at the end of this post I have gathered information and found a better idea of what my target audience prefer , which helps me to know what to include when creating my magazine.

post 7 - different media producers

Post 7 - Producers/Directors Research:

Research 2 different Media Producers/Directors/Photographers (depending on your chosen media brief) and watch some of the products they have made. 

THINGS TO THINK ABOUT:

·       What similarities and differences can you see? 

·       What elements of media language are you noticing? 

·       Do they have a particular style? 

·       Do they only work on particular genres of media?

Introduction: In this post  I will be looking at and studying tow famous photographers and see the type of photography they do , as this will help me create and get ideas for my own images I use for my magazine.

Research two different photographers: 

BRUCE WEBER

MARIO TESTINO

Guy Bourdin

 Conclusion: From this research I have learnt that many photos from these famous photographers are natural as they are dressed basic and just staring in the camera or looking away. I have also included a fashion photographer which uses colour because in my magazine I will be using colour , but also shots like Mario Testino does.

post 6 - Institution research

Post 6 – Institution research:

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service?

What is the ethos/mission statement/values of the company? How does this reflect on the company’s work? How can you incorporate these values/ethos/mission statement into your idea?

Introduction: In task 6 I am going to research the famous Bauer magazine , as that is who I am going to use to promote my magazine.

Bauer

What type of media products do they produce? (print, audio visual, audio, online).

Bauer also produce radio , digital and tv products , as well as magazines.

What type of company is it? (independent? Does it have a parent company? Is it a          subsidiary company? Is  it an international company?

The type of company Bauer is is an international company therefore its worldwide and there products are seen and used all around the world.

 Is it a cross media company? Is it a commercial company or a public service?

Bauer is a cross media company and commercial , this is because it isn't a public website as any one can access the website and look at the information.

What is the ethos/mission statement/values of the company? How does this reflect on the company’s                        work? 
Bauers mission and aim is to connect audiences with excellent content through our broad multi touch point brand platforms. 

“Winning Together Through Passion, Innovation and Speed”

How can you incorporate these values/ethos/mission statement into your idea?
 I can cooperate these ideas and values of wanting to be a passionate company and connect to my target audience with the range of fashion ideas and information they will be receiving from my magazine.

Conclusion: From task 6 I have learnt how a famous media product " Bauer" present their work and their aims towards their audience. This will help me with creating my magazine. 





This is on the closers website, to show that they use Bauer to promote their magazines.






This picture above is a screenshot from the Bauer website, which shows what magazines use Bauer such as Closer , Heat and Bike. In my magazine I will link to other pages like Bauer does , to show my audience the range of variety within my magazine.

Post 5 - make the text appealing to an intended audience

Post 5 – How is media theory used in 2 media products and how these make the text appealing to an intended audience?


Introduction: In task 5 I will be learning about how magazine covers are presented and how models pose to get a message across and how there is always a reason behind the pictures.




           Male Gaze - women are objectified in the media for the viewing pleasure of hetrosexual men. This is done by the mise en scene of what she's wearing as her boobs are out in a short dress and she's staring into the camera in a sexy way. Also, the text around the image is in Spanish and sounds sexual as its saying about the passion in the bedroom and being naked. This image would make it interesting to an intended audience because men would like how the women is dressed and the way she looks.






     Feminist Theory – Bell Hooks

In this front cover of the magazine the model is wearing a grey suit this could be linked to the media theory of ending partriachy as she is dressed like a man and men wont see this look as sexy as if she was in a short dress.



Conclusion: From this post I have learnt that there is reasons behind pictures used on vogue magazines and messages behind why they have used that particular image. For example , the women wearing a suit to show she is powerful and men can't control her. This gives me a way to promote Bell Hooks idea and radical feminism by portraying the women I use as feminine and using a radical feminist approach according to Van Zoonen of a text on my front cover saying " who run the world girls".

post 4 - How combinations of media language elements are used to create meaning

Post 4 – How combinations of media language elements are used to create meaning and construct representations that address and appeal to an intended audience? 



Introduction: How combinations of media language elements are used to create meaning and construct representations that address and appeal to an intended audience.

The layout of this Elle magazine front cover is neat and professional with a main image and small texts around Rita Ora. The layout is based on one single image surrounded by non - invasive cover line , which means it don't look messy and you can focus on the main image. The typography of the masthead of the magazine is bold , which connotes the title of the magazine , however the little subtitles , the font is swirly  in words like " love". The fact that " summer fashion" is in white could suggest new and innocence." Summer fashion" is written in italics and in white which could suggest love is pure. The masthead is pink , which matches in with Rita's skirt and the colour pink is feminine and girly. The coverlines on the front of the magazine are all linking to Rita being in love , for example, " Im in love for the first time" , this could suggest why the main image of Rita she isn't wearing a top and showing off her big cherub tattoo. Furthermore, in the headline " silver sandals" the word silver is in bold and not sandals , which could suggest that silver is more classy and seems expensive , also it could suggest the colour silver is coming into trend this summer.There is only one main image which draws attention to Rita Ora and she is glaring into the camera in a sexy way. 

The layout of this Vogue magazine is similar to the Elle magazine , in the fact that it is professional , with a main image of a well known celebrity , Selena Gomez. The layout of this magazine is also based on one single image surrounded by non - invasive coverlines , which means it looks professional. The typography of the title of the magazine if a bold red colour , which connotes the summer as its bright and the background is leaves which links to the summer and tropical. Also , Selena is posing in a floral pink outfit , which could give the target audience fashion advice and tips , and the cover line says " Selena gets real" which shows she's trying to express herself. There is only one main image in the centre of the magazine of Selena posing and her arm above her head looking straight into the camera in a sexy way. 





Conclusion: In task 4 I learnt ways in which magazines are set out and how celebrities pose in magazines and subtitles based around the magazine.

Task 3 - intertexuality

Post 3 – How and why is intertextuality employed in 2 media products and what effect does this have in their intended audience?

Introduction: In this post I am going to be learning about how and why intertextuality is employed and the affects it has on the audiences.



This is an example of intertextuality , this is because in the Vogue cover they are linking it to a story/book. Vogue has been inspired for this magazine as the gorilla in the book is carrying the woman and saving her, this suggests vogue have recreated this with a muscly black man to show they can protect and look after the stereotypical white women. Vogue has used to black man, which is presenting the gorilla in the cover, also the gorilla has his mouth open as if he is angry or screaming , vogue has represented this as the black man has his mouth open in the shot as well. As in the cover of the book " destroy this mad brute " the girl is being carried like a princess who is acting as a "damsel in distress" figure. Whereas in the Vogue shot she is smiling and happy with the man near her holding her waist , which could suggest she feels safe and secure around the black man. Intertextuality has been used here as LeBron is rein acting the gorilla , however its been slightly changed to suit the purpose and layout of Vogue. They have also used intertextuality as they have changed the gorilla from holding a bloody bat in the book cover to a basketball in the Vogue cover to suit LeBrons career.

The effect this has on their intended audiences is that audiences may have a negotiated or rejected reading , mainly rejected this is because , it could be seen a racist towards black people as they are portraying the black man as a gorilla. This could also been seen as sexiest as the man is seen to be protecting the women which could show her as weak and the victim.





This is another example of intertextuality as Liam Gallagher is doing a similar pose as the famous David Beckham. The way he is staring into the camera and its a close up shows the intertextuality of the front cover.
The effect this has on their intended audiences is that it has a negotiated reading , as people may have an opinion or argue the views of the two front covers. Women will be more interested in David Beckham , people may read this and reject this due to the front cover of Liam Gallagher and people may not find him as attractive.

Conclusion: In this task of intertextuality I have learnt how magazines copy and use similar covers for an effect , and to show intertextuality.

Task 2

Post 2 – Genre research: How are genre conventions used in 2 media products?



Introduction: In the task I am going to be looking at genre conventions used in two types of media products. I hope to use works such as body language and mise en scene.












Conclusion: From this task I have learnt that different genres have different conventions. I have also learnt that different styles and target audiences magazines use very different pictures and layout their magazines very differently.